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To attract Gen Z, we centered our campaign around popular internet memes. In our TV commercials and social media posts, we featured well-known memes like Drake's "Hotline Bling," the sweating Jordan Peele, and the "Inside vs. Outside" meme, among others. Additionally, we coined the term "IZZI" as a playful piece of slang, inviting teenagers to experience the fun and excitement of our fizzy drinks.