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THYDA - Branding Design
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I received a brief from Thyda since the middle of 2021 that they wanted a design which illustrates 'Thainess' but not too traditional and the brand image must attract the new-gens. Thyda's founders said that they appreciate Mercy Phu style that is lively, fun and positive. They also provide CI colours they prefer which are Navy, White, Golden and Dark Green and I had to find out how to build the brand by those colours.

After that, I imagined if I were the Thyda's founder, what would the logo look like? Therefore, I illustrated a new font for 'Thyda' by using my own style, exclusively for Thyda. I also created illustration elements under the slogan which written by one of the co-founder, "Fill the tastefulness, make every meal fun". These illustrations are the combination of Thai food culture and modern lifestyle; Chili, Garlic, Kaffir Lime Leaf, Star-shaped Kite and minimised Thai traditional patterns.

Logo & Packaging Design
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Illustration
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Key Visual
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Social Media Posts
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Client: Thyda Foods

Designer: Mercy Phu

Photographer: OHM Food Photography

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