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Disposition - Logo Design
Brief
To design brand logos; single logo, primary Logo and secondary Logo), a company stamp and a colour palette for a start-up company, Disposition.
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Disposition - During the first phase, we want to create a business support solution for today contemporary complex business environment, mainly our in-house projects, which requires more inputs on business, market, consumer, and creative processes.
Brand Personality
Professional
Strategy
Conveying
Empathy
Creative
Art Direction
In Chinese Taoist thought, water is representative of intelligence and wisdom, flexibility, softness, and pliancy
According to the idea above, the art direction got an inspiration of the water wave and hide the shape within logos in a minimal way.
Sketch Design
Client: Disposition
Art Director & Designer : Mercy Phu
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