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Disposition - Logo Design
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Brief

To design brand logos; single logo, primary Logo and secondary Logo), a company stamp and a colour palette for a start-up company, Disposition.

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Disposition - During the first phase, we want to create a business support solution for today contemporary complex business environment, mainly our in-house projects, which requires more inputs on business, market, consumer, and creative processes.   

Brand Personality

Image by Kevin Matos

Professional

Image by Tim Foster

Strategy

Image by Alex Padurariu

Conveying

Heart Shape

Empathy

Image by russn_fckr

Creative 

Art Direction

Image by Daniel Sinoca

In Chinese Taoist thought, water is representative of intelligence and wisdom, flexibility, softness, and pliancy

According to the idea above, the art direction got an inspiration of the water wave and hide the shape within logos in a minimal way.

Sketch Design

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Artboard 1.jpg

Client: Disposition

Art Director & Designer : Mercy Phu

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